"Sex And The City" Women V. Security Moms

Agence France Presse reports Democrat strategists are trying to get "Sex and the City" women to vote for Kerry.

The "Sex and the City" women are single women from 18 to 88 who did not vote in 2000. The group includes whites, Afro-Americans, Latinos and numbers about 22 million.

According to Agence France Presse, President Bush still gets more support from women than Kerry. Most experts say it has been because of his tough national security policies. The President's female supporters are the "security moms," white married mothers in the suburbs of major US cities.

While the security moms seem securly in President Bush's column, single women as a group, tend to have liberal views on social issues such as abortion, gun control and gay rights, pollsters say. When single women vote, they generally vote Democratic.

As I posted in May, any group of 21 million is going to be too diverse to target wholesale. Kerry can't appeal to all the "Sex and the City" women at once. This group will have to be sliced and diced into subgroups that can be reached with specific issues. The good news for President Bush is that the so-called security moms will actually vote.