The re-branding effort will focus on Virginia and Ohio, where President Obama will hold campaign events on Saturday. In addition to an advertising campaign, Republicans will sell "hype and blame" bumper stickers.
In a conference call detailing the strategy with reporters this morning, RNC Chairman Reince Priebus accused Obama of running from his record while campaigning on the taxpayers' dime:
"The candidate of 'hope and change' has become the president of 'hype and blame.' He once promised to hold himself accountable. He said he was going to be different. He said he was going to be transparent. Now he spends his time making excuses for all of his failures. He promised to keep unemployment under 8% with his stimulus package, now we've had 38 straight months of unemployment above 8%. So what does the president do? Well, he blames everyone and everything except the man in the mirror, from ATMs to the Japanese earthquake to Congress to oil speculators, airport kiosks.
Candidate Obama promised to save or create millions of jobs. He promised Virginians he would put two million Americans to work rebuilding American infrastructure. And he promised Ohioans he would create five million green energy jobs.
Despite refocusing on jobs again and again, more than three years later Obama's promised jobs are nowhere to be found. Even though Obamacrats promised if Congress passed Obama's so-called stimulus, unemployment would peak at eight percent, the unemployment rate has remained above eight percent for a record 38 straight months.
Chairman Priebus is correct. Obama offers excuse after excuse rather take responsibility for his policy failures.